Introduction
Introduction
Warsaw Crawl is an organized pub & club crawl, established by three Australian friends who strongly believe that once you go partying in the capital of Poland, the night should be an amazing experience you will never forget. They took their years of experience gained by establishing party related businesses in Kraków and decided to conquer the biggest city in the country.
Having some of the best bars and clubs in Central Europe, Warsaw can be nevertheless tricky to navigate on your own and the aforementioned gentlemen are here to help their clients with that.
Warsaw Crawl is an organized pub & club crawl, established by three Australian friends who strongly believe that once you go partying in the capital of Poland, the night should be an amazing experience you will never forget. They took their years of experience gained by establishing party related businesses in Kraków and decided to conquer the biggest city in the country.
Having some of the best bars and clubs in Central Europe, Warsaw can be nevertheless tricky to navigate on your own and the aforementioned gentlemen are here to help their clients with that.
Logo
Logo
Inspired by brushpen style logomarks of the 1980's, the logo looks modern and simple thanks to maintaining stem width and angle across all glyphs. The neon effect is a cherry on the top and makes this symbol truly fit the retrowave style chosen for the brand.
Inspired by brushpen style logomarks of the 1980's, the logo looks modern and simple thanks to maintaining stem width and angle across all glyphs. The neon effect is a cherry on the top and makes this symbol truly fit the retrowave style chosen for the brand.
Art direction
Art direction
1980's Poland wasn't maybe a place filled with pictures known from the likes of "Miami Vice". However, people who lived in those times were aware of western pop culture.
Since competitors weren't using anything remotely close to this style it was not only a perfect opportunity to do something different, but also to show Warsaw in a setting not really commonly associated with it. Add that to the fact that a lot of party animals right now were born in the 80's and 90's and you have a perfect punch of nostalgia that draws their attention and stays in their heads.
1980's Poland wasn't maybe a place filled with pictures known from the likes of "Miami Vice". However, people who lived in those times were aware of western pop culture.
Since competitors weren't using anything remotely close to this style it was not only a perfect opportunity to do something different, but also to show Warsaw in a setting not really commonly associated with it. Add that to the fact that a lot of party animals right now were born in the 80's and 90's and you have a perfect punch of nostalgia that draws their attention and stays in their heads.
Credits
Credits
Client: MLM Events
Project executed entirely by myself.